Rihanna’s new album “Rated R” is scheduled to be released on November 23rd and already, there are lots of speculation and excitement about it. In this album, she is portraying herself in a tougher image, unlike her previous glamorous self. On the music video of her single “Wait Your Turn” shows a grainy, sexy clip of Rihanna that shows her as a tough renegade. This is the type of image she and her music-video collaborator, Anthony Mandler, were going for. The video was shot in the middle of October on a cold day in the Big Apple. The first video is just a preview of what’s to come. The two talked about creating something that’s a bit more raw and gritty, so they decided to create a more “Street” video than a classic beauty piece.

They reviewed early hip hop videos and liked how they weren’t created with few resources — they mostly used their environment and surroundings; the textures and shapes. In the video Rihanna is wearing an eye patch and heels, giving a hard-edge feel to he usual glam self. Some of the videos that inspired her featured artists like Wu-Tang, Mobb Deep and Nas. The words behind the song were carefully thought up in order to create the same image audio-wise: aggressive bravado. Rihanna is a young artist that is always pushing boundaries. She has changed her identity so many times, so you never know what she’ll come up with next. She is a true artist, someone that knows how to transform the picture and make it into anything she wants to portray.