Another one for the history books, and man was it a big one. In 2024 we saw our designs travel the world like never before, we saw our custom Eiffel Tower Necklace worn by Snoop Dogg at the Paris Olympics, our Sonic Necklaces rocking the red carpet of Sonic 3, and our Fortnite collection sweep the nation and sell out in a day. But it’s not just us making these things happen, so much of our brand direction comes from you and your feedback and requests.

This year we took the time to really listen to the most popular requests we’ve ever gotten, and we managed to bring those to life in the form of some of our biggest collaborations to date. From introducing new official collabs with Pokémon, Naruto, YuGiOh!, Fortnite, Klondike, and Popsicle, expanding collections from Sonic, Wu-Tang Clan, Xbox, and Halo, and closing out the year with a surprise Pokémon collection at ComplexCon Las Vegas. These iconic collabs helped us once again, to change the face of the jewelry game, to bring the world of hip hop streetwear to whole new audiences, and to make sure that everyone has a chance to own a piece of jewelry culture that truly represents who they are and what they love. None of it would’ve been possible without 20 years of support from our amazing community, always pushing us to create the next great design.

Thank you all for another fantastic year, we can’t wait to see what we’ll come up with together in the new year. So as we take a look back at 2024, we want to offer a big cheers to all, let's all look forward proudly, have a happy new year, and an even more fantastic 2025.