Since its inception in 1991, Death Row Records has reshaped the landscape of West Coast rap and catapulted legends like Dr. Dre, Snoop Dogg, and Tupac Shakur into the global spotlight. Death Row Records has defined an era and continues to influence music, art, and culture today. The official Death Row Records collab celebrates this legacy, blending history with wearable art.

For seven years, the Death Row collab has thrived, producing some of the most diverse and refined pieces in our history. Each piece draws from classic Death Row themes, while introducing new designs that capture the label's rebellious spirit and creative prowess. From the iconic Death Row Chain to new lines of Apparel, this collection embodies the boldness and artistic excellence that both brands are renowned for, allowing fans to own and wear their own piece of hip-hop history.

This collaboration has transformed King Ice and allowed us to work closely with one of the most iconic groups in music history. At King Ice, our passion for music and culture drives us to push the boundaries of what traditionally jewelry is capable of, truly making a piece of wearable art.